Octopus Interactive [1], a US network of interactive screens inside of Uber and Lyft vehicles, announced last week a relationship with Nielsen to incorporate Octopus Interactive’s content into Nielsen’s Digital Content Ratings.
Cherian Thomas, CEO of Octopus Interactive said “We’re excited to be included in Nielsen Digital Content Ratings to provide advertisers with more standardized measurement that will enable them to analyze and purchase Octopus alongside other digital and premium video options”.
The move will add Nielsen third-party measurement to Octopus’ robust first-party data effective in Q2 2021.