oOh!media has further elevated its retail network by securing a long-term contract with Claremont Quarter – an upmarket shopping centre located in one of Perth’s most exclusive suburbs.
Noel Cook, oOh!media’s Chief Commercial & Operations Officer, said “We’re naturally very pleased to be the first Out of Home provider to secure a presence in Claremont Quarter. This quality centre complements our existing retail network, which provides advertisers access to over 60 per cent of all shoppers and spend in shopping centres across Australia. This is also a significant step for us in securing new markets in WA. Claremont Quarter houses some of the world’s top brands, and will enable us to engage local audiences with targeted messaging using our world-leading data analysis and campaign planning capabilities.”
The milestone deal represents the first time the centre has partnered with an Out of Home media provider, and now gives advertisers the opportunity to reach affluent professional audiences in a fashion and luxury-focused environment comprising over 120 retailers.
Scott Greenwood, General Manager Shopping Centres at Hawaiian, co-owner of Claremont Quarter with QIC, said “As a top tier centre, providing an exclusive experience for our shoppers is of the utmost importance. We are pleased to announce our retail partnership with oOh!media. The screens will bring a contemporary digital solution to the centre, which is important as we support our retailers and enhance the Claremont Quarter experience for our customers.”
Nine new premium digital screens have been installed in the centre, and a large-format, full-motion Evoke Portrait panel is scheduled to be unveiled in the coming months.
We are told that these assets will provide brands with strong reach to connect with a loyal customer base in a prime location.
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