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Four New @COMMBCA Hires

COMMB [1], the Canadian Out of Home Marketing and Measurement Bureau, has boosted its research, data & technology, marketing and communications team as it prepares for the upcoming release of new, comprehensive market data, audience measurement and an updated Media Suite platform.

By filling these four newly created positions and elevating four other staff members into roles aligned for the organisation’s growth, COMMB tells us that it is positioning itself for continued and expanded industry leadership.

Amanda Dorenberg, President, COMMB told us “This is a pivotal year in which we will be launching not just a powerful new product, but also vast new data sets and new methodologies. We must support this launch with marketing insights, educational components and user-experience that ensure widespread industry adoption of these new initiatives.”

The four new staff members above will provide active support as COMMB finalizes and promotes its upcoming releases scheduled for the end of 2021.

The folks promoted are: –

Michele Erskine, CEO OUTFRONT Canada and Chair of the COMMB Board of Directors told us “In her first six months as President, Amanda has moved swiftly to enhance and reorganize the organization’s team, technical capabilities and support bandwidth to support a pivotal launch year for the industry. This year sees the culmination of over three years of investment in fresh data and tools which will support OOH’s rapid growth trajectory. The enhanced focus on marketing support isn’t just about the launch of COMMB’s new data and media suite it’s also an effort to provide more compelling research, insights and resources for our members, to support the OOH industry across Canada.”

COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies. COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.