Remember the Coca-Cola vending machine that did not work [1], the one that Manolo Almagro had so much fun with back at DSE earlier this year?
Well here’s a polished marketing clip of it working properly…
Anyway hats off to Lawrence Dvorchik, General Manager of The Digital Signage Show [2] who has persuaded Keith Berman, Senior Marketing Manager, Strategic Partnerships Marketing Group, Coca-Cola to be the Keynote Speaker on November 11, 2009 at his event in New York on November 11, 2009 at 9:00 am at the Jacob Javits Convention Center.
Keith’s session is titled “How the Coca-Cola Company Transforms Simple Transaction into Brand Interaction” and is just the sort of brand and presentation these events need.