Adrian J Cotterill, Editor-in-Chief
Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace.
This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, and enables them to activate campaigns utilising Atedra data and insights.
Geneviève Michaud, VP Alliances at Atedra told us “Atedra is excited to partner with VIOOH and bring their global premium DOOH inventory to our DSP. This partnership brings scale to our US and European expansion. It highly contributes to Atedra’s main business focus this year: onboarding premium inventory in-line with its transparency benchmark.”
The addition of VIOOH’s supply-side platform (SSP) to Atedra’s demand-side platform (DSP), gives advertisers immediate access to JCDecaux’s premium digital billboards and street furniture inventory, allowing them to plan and execute more contextual and robust media campaigns. The programmatic OOH inventory delivers transparency across all transactions, and is set to expand to include airport inventory later this year.
Gavin Wilson, Chief Revenue Officer at VIOOH said “Our partnership will give more advertisers throughout the US access to high quality, targeted and flexible media activation for their OOH campaigns. We’re excited to work with Atedra to deliver campaigns that can be adapted mid-flight to drive efficiency and optimised results.”
Atedra is a company founded in 2006, and has won recognition through its vast digital network and programmatic capabilities. Recently launching their Digital-out-of- home audience platform, it now offers ad agencies and advertisers a 360 spectrum of product offerings with digital, mobile and DOOH into one platform. Atedra’s technology is proprietary: DSP, SSP, DMP, AI, Ad server & CMS. Atedra is a proud TAG member with offices in Montreal, Toronto and New York.
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