- DailyDOOH - http://www.dailydooh.com -

LG Launch Pro:Centric Catena

LG Business Solutions USA aims to make it easier than ever for businesses with public area digital displays to control their entire portfolio of screens through a new system called Pro:Centric Catena.

Operating on LG’s Pro:Centric smart televisions, Catena provides a browser-based user interface to enable simple and convenient control of multiple commercial displays by staff using smartphones or tablets. Available now, this new IP-based solution is an ideal way for sports bars, fitness centers, hospitals, and retail establishments to remotely tune content and manage their digital displays without having to use multiple remote controls or tune individual set-top boxes to TV channels.

Pro:Centric Catena also offers a new, unique benefit for customers: a simple web app that allows patrons to select from the available live TV broadcasting and listen to the audio through their own smartphones and earbuds. LG Catena uses a unique way to manage lip synch by separating the audio from the video stream on the premises and delivering it to the smartphone independently synchronized with the TV broadcast.

Bars and restaurants can play background music while each table or customer chooses which game or show they want to listen to via their smartphone. LG Catena also is an ideal solution for gyms, hospitals and transit centers where multiple TVs display various channels, but their sound is muted.

Richard Lewis, vice president, technology for LG Business Solutions USA told us “Public facing displays are effective tools for messaging and ambiance, and Pro:Centric Catena helps make it easier for business owners to ensure their customers have great experiences without requiring constant staff supervision or assistance. Customers gain a personaliaed experience, business owners and staff get peace of mind that TVs will always be easy to control, and maintenance is simplified by installers’ ability to login remotely and diagnose minor issues. All of this further enhances the value of connected displays.”

Pro:Centric Catena supports cable and satellite box sources as well as commercial video-on-demand services using the Pro:Idiom® digital rights management system that provides owners access to premium content and protecting content with a leading end-to-end digital rights management system.