Russ Curry, Ministry of New Media
Road Runner Media has made its national network available to brands and OOH specialist buyers via Adkom, the largest network of independent OOH media inventory in the U.S.
Chris Riley, Road Runner Media CEO told us “Today our network offers both large national brands and small businesses a new and unique channel for reaching the right audience, on either a broad or hyperlocal scale, with the right message at the right time. Establishing a commercial relationship with Adkom will raise awareness of the availability and breadth of our mDOOH network, it’s ability to help brands connect with audiences wherever they may be, and power to extend and enhance the impact of standard billboard campaigns with complementary mobile ads triggered at specific points-of-interest.”
The addition of Road Runner’s inventory of connected mobile screens secured to the rear of moving commercial vehicle fleets into the Adkom network makes the company’s media inventory available for buying and inclusion in multiformat OOH and omnichannel advertising campaigns.
Cedric Bernard, CEO, Adkom said “Road Runner Media’s innovative mobile DOOH network is part of the expanding and diversifying universe of measurable and attributable OOH media formats that help brand marketers reach and engage consumer audiences on the go. In bringing Road Runner’s national network to Adkom’s ecosystem, we can deliver innovative new options and greater value to OOH specialists and their brand clients during the planning and execution phases of OOH campaigns”.
Road Runner’s weatherized Samsung screens display brand advertising and PSA messaging while the vehicle is in motion. They also serve as a 46-inch ‘Enhanced Digital Brake Light’ helping to improve road safety by alerting surrounding drivers when the vehicle operator brakes, selects turn signals, reverses or activates emergency flashers. The company recently announced deals with Siemens to install 2,500 screens on technicians’ vans and Place Exchange to expose its inventory to programmatic buyers.
Follow DailyDOOH