Adrian J Cotterill, Editor-in-Chief
Volta Industries, Inc. is partnering with the Jeep brand as it introduces the all new Jeep Wrangler 4xe to consumers. To raise awareness, the Jeep brand creative will be seen in select markets on Volta’s charging stations throughout July 2021.
Marissa Hunter, Vice President, Marketing, North America – Stellantis (NYSE: STLA) said “As the new Jeep Wrangler 4xe becomes firmly established in the marketplace, this network takeover with Volta Industries allows the brand to reach drivers at key moments in their daily commutes as they charge their vehicles. And as the first brand, automotive or otherwise, to implement Volta’s dynamic weather-based technology capturing the local outdoor conditions on 55-inch screens, it also creates an authentic connection to our drivers and the Jeep brand’s legendary status as the go-anywhere, do anything vehicle for any lifestyle.”
This campaign will use Volta Charging’s dynamic weather-based ad capability to serve two different creative concepts from the Jeep brand. When it is sunny out (shown above), the creative will feature a Jeep Wrangler 4xe with the top down, going out and exploring, and the second creative emphasises that even in the cloudiest of weather (shown below), the Jeep Wrangler is still your go-to vehicle. Created by Huge Inc., the ads feature the taglines ’embracing nature has never felt more natural’ for the sunny day version, and ‘charge ahead and take on the elements’ for the bad weather version.
Scott Mercer, Founder and CEO of Volta Charging said “Drivers nationwide are ready to make the change from gas to electric powered vehicles and supporting the Jeep brand in the launch of one of its new and highly anticipated electric vehicles is another example of the large infrastructural shift of electrification of mobility. Partnering with the Jeep brand to promote the Jeep Wrangler 4xe on Volta Charging’s network of stations and its media platform located where consumers already go, will help to prove the accessibility of EV adoption.”
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left- and right-hand drive configurations and with gasoline and diesel powertrain options. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.
Jeep is a registered trademark of FCA US LLC.
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