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Outsmart/PwC Out of Home UK Revenue Q1 2021

Here’s the Q1 2021 revenue report for the UK OOH sector…

The overall numbers reflect a decline in the sector owing to the lockdown imposed in December 2020. Note, the declines seen this quarter are off a base of Q1 2020 which was itself slightly down on the prior year (-3%) as a result of the pandemic and first lockdown hitting the UK mid-March 2020.

The outlook for Q2 is positive with national mobility levels around 75%+ of pre-pandemic levels, and trending towards 100% by late June. The economic prospects are favourable too: the OECD are forecasting 7.2% growth in UK GDP in 2021, up from its March projection of 5.1%. The Advertising Association/WARC forecasts growth of +295.7% for UK Out-of-Home revenues in Q2 2021.