IAB Spain has put together its first White Paper on Digital Out Of Home (DOOH).
We quote “The IAB Spain Digital Out Of Home Commission has developed this White Paper with the aim of unifying criteria, standardizing and defining the different types of formats, metrics, nomenclatures and other aspects, and, mainly, “to shed light on the advertising industry when it comes to understanding its peculiarities and exposing the challenges it faces in the new media landscape”.
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