DLS Africa Swallows Up Posterscope Brand

Tristan Cotterill

It has been announced that in Nigeria, Kenya, and Ghana, Posterscope will become part of Dentsu Location Service (DLS).

The new DLS Africa lead will be former general manager of Posterscope SA Livia Brown, who will be supported by the regional location experts in the market; Alex Muiruri managing director for DLS Kenya; Bismark Odoom, business director for DLS Ghana; and Yetunde Adegbite, general manager, DLS Nigeria.

Elsewhere we understand that Dentsu International and Dentsu South Africa are merging the Posterscope brand into Amplifi and its media brands (Carat, Vizeum and iProspect).

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