Adload Technologies [1], a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways has joined Geopath [2], the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising.
Adload Technologies installs smart digital displays on the back doors of commercial trucks, giving transportation companies an additional source of income without disrupting everyday delivery operations. For advertisers, Adload utilizes geofencing technology to enable location targeting and the ability to alter messages depending on the trailer display’s location, time of day, weather, current events and more.
Ranjit Phagura, CEO and Co-Founder at Adload told us “It is our top priority to offer advertisers the most accurate and up to date data as possible when activating across our network of screens. Now, as a member of Geopath, we have the necessary audience measurement insights needed to assist advertisers in not only targeting their message to thousands of drivers on the road, but also understanding who they’ve reached.”
Adload is a Programmatic Digital Out of Home advertising platform that reaches audiences across all roadways. Adload’s connected programmatic cloud network paired with relative analytics gives brands full control over their message and advertising decisions. With our sleek patented design that blends in with the trailer, Adload digital displays are large enough to be seen across lanes, roadways, over traffic, and provides transportation companies an additional source of income without disrupting everyday delivery operations. The result of this evolution promises to become the ultimate form of Digital Out of Home advertising; engaging and non-intrusive, yet omnipresent and attention-commanding.