PATTISON Outdoor has partnered with Pelmorex [1], Canada’s leader in GPS location based data and Environics Analytics [2], one of Canada’s leaders in data and mobility analytics – all aimed at giving advertisers enhanced location analytics to help optimise their OOH campaigns.
- Armed with over five million Weather Network permission based app users as well as other third party permission based apps, Pelmorex provides audience insights to PATTISON Outdoor geo-fenced products.
- Environics Analytics MobileScapes also enables PATTISON Outdoor to provide its clients with visitor insights to all types of Point of Interest locations.
The wealth of data from both platforms enables advertisers the opportunity to reach consumers with compelling and contextual content.
Learn more here [3].
[4]COMMB President Amanda Dorenberg will keynote AdTECH: OOH – Toronto which will take place October 6, 2021.
The conference will be chaired by Global Head of DOOH at Verizon Media, Stephanie Gutnik.