VENDO Media [1] in conjunction with Codewrx [2] have launched a new OOH proximity-mapping tool.
Sylvio Deluca, COO of VENDO Media told us “We all know the importance OOH plays in the path-to-purchase and geography relative to advertiser locations. With our new mapping-tools via Codewrx’s platform; we’ve made it easier, quicker and visually simpler for advertisers and ad agencies”.
We are told that the tool includes the following:
- Proximity summary to advertiser locations – based on ANY distance criteria
- Interactive proximity map with highlighted radius showing advertiser and sign locations
- Interactive sign sales sheet with relevant site info
- Sign facing indicator
- Auto-generation of advertiser proposal based on distance criteria, virtually instantaneously
James McDonnell, Executive Chairman of Codewerx said “Codewrx is excited to work with VENDO Media in its beta-trials just as we are set to launch into the marketplace. As a comprehensive OOH software, and with our focus on all things automation, we are working to make conducting business easier for billboard operators”.
With advertiser location data in hand, VENDO Media can turnaround the full suite of proximity-mapping information and proposal within minutes.
VENDO Media is a leading innovator within Canada’s OOH industry. Offering national scale and regional coverage across 90+ Canadian markets, we are one of the key Outdoor Digital media companies. Additionally, they offer digital and non-traditional options in Office Towers, Shopping Centres and a network of OOH Poster Boards.
[3]COMMB President Amanda Dorenberg will keynote AdTECH: OOH – Toronto which will take place October 6, 2021.
The conference will be chaired by Global Head of DOOH at Verizon Media, Stephanie Gutnik.