Clear Channel Europe today announces it has renewed its contract to manage the street furniture in Barcelona, Spain. The two-year contract, awarded by Barcelona City Council, includes almost 2,000 pieces of street furniture across its urban bus transport network. Clear Channel has successfully operated the contract since 2016.
Jordi Sáez, CEO of Clear Channel Spain and Market Leader of the group in Southern Europe, told us “This contract reinforces our commitment to continue to offer both brands, and indeed the city of Barcelona, the best communication solutions. It demonstrates our commitment to achieving our mission, which is to be “A platform for brands & A platform for good”. That’s why we will be investing an additional 50% in the renovation and improvement of Barcelona’s street furniture – so that the panels we manage and operate don’t just offer brands unique, exciting opportunities to reach consumers in the city, but they also give back to the residents of Barcelona”.
The new contract will run for two years until 2023, with the option to be renewed annually for up to two more years until 2025. Clear Channel will be responsible for the management, operation, maintenance and renovation of all advertising sites at bus stops across the city’s urban transport network. This includes shelters, drivers’ toilets, and bus stops. All assets will be marketed by Clear Channel and available to advertisers looking to reach consumers in the busy city.
The contract reaffirms Clear Channel’s industry leading footprint in Barcelona where it has also managed the prestigious Port Vell contract since 2014 – the second most important street furniture contract in the city – and the AMB canopies (Metropolitan Area of Barcelona) which offer advertising in most municipalities of the city’s metropolitan belt. In total, Clear Channel offers a network reaching an audience of 4.5 million inhabitants in the Barcelona metropolitan area with 5,000 advertising faces, of which, more than 150 will be digital in the fourth quarter of this year, allowing brands to tap into the enriched creative and dynamic benefits of digital OOH.
Along with maintaining the street furniture, Clear Channel be tasked with enhancing the accessibility of the bus stops for residents and visitors. This builds on Clear Channel’s commitment to ensuring it gives back to local communities in which it operates. Earlier this year, for example, Clear Channel announced it was trialling a new street furniture prototype that reduces pollution and cleans the air with the Port of Barcelona.
Clear Channel Europe is a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO). Clear Channel Spain has more than 44,000 advertising faces divided between digital and conventional assets, street furniture, big format and shopping centres, among others and has a presence in 46 provinces and the main cities of Spain. It is part of global advertising company Clear Channel Europe.