OUTFRONT Media Inc. (NYSE: OUT) has acquiired Icewerx Consulting, Inc. through its subsidiary, Outfront Media Canada LP.
The press release started that the acquisition will serve to strengthen OUTFRONT’s dominant presence in the Edmonton market, adding key assets to OUTFRONT’s existing inventory in this top five market.
Michele Erskine, Chief Executive Officer, OUTFRONT Canada said “The acquisition of Icewerx demonstrates OUTFRONT’s commitment to continuous growth and development across the Canadian market. We have enjoyed having the sales representation responsibility for this inventory for the past four years, and as such are very familiar with the locations. Ownership gives us full control over operations of the boards. We will be investing in technical upgrades, which will improve the reliability of the boards. OUTFRONT’s portfolio in Edmonton currently includes 33 digital displays, 266 static posters and 124 street level faces, with excellent total market coverage generating approximately ten million daily impressions. OUTFRONT has come out of the pandemic in a strong position and is poised for growth, which we are demonstrating through our continued investment in our assets.”
With the acquisition of Icewerx 19 digital displays have been added to their inventory in highly desirable locations along main commuting routes in Edmonton for a new total of 50 in this market. This acquisition greatly enhances OUTFRONT’s footprint in Edmonton.
These assets join OUTFRONT’s existing national digital network in top markets across Canada, including Toronto, Vancouver, Montreal, Calgary, Ottawa, Winnipeg, and Halifax.