We heard today that former EVP of Sales at PRN, Bill Lynch, is now engaged by the InStore Broadcasting Network. I’m not in the habit of blogging about previous employers of mine, but I think this deserves at least a few lines…
From my perspective, this is a real coup for IBN. Bill really gets the business of in-store marketing and understands that a long-term relationship with an advertiser is more than just a one-off media buy.
When you present a compelling media buy, solid research and great creative that gets the client excited, you’re going to have a much better chance of closing the deal. PRN had this figured out a long time ago, and Bill Lynch was a key player in bringing that approach to market.
As former PRN’rs, as I think we’re affectionately known, are snapped up by rival DOOH companies it leaves me guessing what’s next for PRN. There are still, talented, experienced people at PRN’s San Francisco offices working hard to turn things around in what for most DOOH companies is a downright chilly climate: I hope for PRN’s sake they keep them around long enough to figure it out.
About InStore Broadcasting Network
InStore Broadcasting Network is the largest in-store radio network in the United States,encompassing nearly one billion shopper visits each month in nearly 14,000 grocery anddrug stores throughout the U.S. and Canada. Shoppers listen to the IBN radio networkwhen they shop the Kroger, Safeway, Supervalu, Winn-Dixie, Albertsons, Meijer, Ahold,Brookshire’s, Save Mart, Tops Markets and URM grocery chains, as well as theWalgreens and Duane Reade drug chains.