The global audience and customer amplification company Miroma SET  has launched a new global OOH specialist, Enhance Outdoor.
Enhance will work with sister agencies Dewynters, Wake the Bear and Sold Out in the UK and SpotCo in the US and will service Miroma SET’s sports, entertainment and tech client base, which includes Live Nation, AEG Presents, IMG, MasterClass and Simba.
We are told that Enhance will combine strategy and creativity with technology and data to target and enhance consumer experiences on a local, national or global scale, in ‘out of home’ environments. The new company will focus particularly on driving innovation, digital solutions and building addressable audiences, with an emphasis on measuring performance and delivering outcomes.
Paul Summers, Miroma SET Chief Operating Officer said: “Miroma SET has taken the strategic decision to appoint Enhance as its in-house global OOH media specialist across the group. Enhance will service Miroma SET’s agencies and deliver market leading outcomes for their clients by challenging the status quo and delivering upon their core proposition which is to intensify, increase, or further improve the quality, value or extend their clients marketing spend.”
Mike Cooper, who joined last year to develop Miroma’s OOH proposition and identify new opportunities, will now be leaving the company.