Adsquare [1], the global audience and location intelligence company, announced today the appointment of Luise Weiss as VP Revenue, effective August 1, 2021.
Luise, who has an extensive background in driving growth in the AdTech industry, will lead the sales strategy with a focus on cross-country collaboration and improved customer experience.
Adsquare, a pioneer in data-driven display advertising and now digital out-of-home, is establishing the new position, reporting to the company’s CEO, to ensure continued global growth with a diversified offering of planning, targeting and measurement solutions while enhancing the customer experience.
Luise Weiss is an industry expert with almost 10 years of experience. She joined Adsquare five years ago where she was most responsible for the Germany, Austria and Switzerland business as GM DACH. Prior to joining Adsquare, she was Head of Sales at Trademob, a programmatic advertising specialist that was then sold to Adikteev.
Adsquare is a global audience and location intelligence company helping marketers understand consumers by connecting their digital and physical worlds. As such, Adsquare is leveraging audience and location data to reveal consumer behavior. These insights enable businesses to better target and engage with their audiences and to measure their marketing effectiveness. Using Adsquare’s independent platform solution, companies can access various data dimensions and apply them in 40 countries worldwide.