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#OOH @OMA_Australia 2021 Half Year Results

Posted By Tristan Cotterill On In DailyDOOH Update | No Comments

The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021.

Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:

 

Category figures 2021^:

·      Roadside Billboards (over and under 25 square metres) $175.7 million
·      Roadside Other (street furniture, bus/tram externals,
small format)		 $97.7 million
·      Transport (including airports) $26.7 million
·      ^^Retail, Lifestyle and Other $74.5 million

 

Category figures 2020*:

·      Roadside Billboards (over and under 25 square metres) $130.6 million
·      Roadside Other (street furniture, bus/tram externals,
small format)		 $78.5 million
·      Transport (including airports) $44.1 million
·      ^^Retail, Lifestyle and Other $53.9 million

Digital Out of Home (DOOH) revenue accounts for 61.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 per cent* for the same period last year.