This week Motio Limited (ASX:MXO) posted an EBITDA result of 1.491M and seemed to have completely delivered on the promise to shareholders replacing the revenue of its Cross Track business by the end of its contracted period with Queensland Rail and Metro Trains Melbourne.
Just over a year ago, Motio Limited, then known as XTD, launched it’s own Digital-Place-Based media business acquiring Adline media and oOh!’s Healthcare network. Nine months later, they acquired Swift’s Health & Wellbeing network, Medical Channel Pty Ltd AND emerged as a frontrunner in the Healthcare sector.
CEO, Adam Cadwallader told us “We have transformed the business despite the current market conditions. The team is genuinely excited about our purpose, growth and breaking new ground as we fuse together media with real, credible, and sustainable utility to benefit the Motio audiences and commercial partners. Brands want to ensure they make sense to the people that are engaging with Motio’s displays and we have spent considerable time developing quality 1st party data that underpins this with precision.”
Motio operates digital display networks and software solutions across Indoor Sports and Leisure, major Health & Wellbeing locations also has the exclusive rights to the Ampol-On-The-Go-Retail digital display networks. Motio has taken an innovative approach to its commercial property partnerships as well as providing greater flexibility to advertisers than legacy players in out-of-home.
As well as media, Motio has spent the past 12 months working on the customer experience aspect of its networks and now provides technology to solve solutions that have been handled by notice boards and posters on walls.
Adam Cadwallader added “Sometimes this is as simple as reminding people to wach their hands or integrating elegant solutions such as advising how long people will be waiting to see their doctor. The operators of these locations want to be able to do this seamlessly and Motio is making this possible. Customers want engaging communication that is relevant to their location, culture and language. We know people are looking to our displays for information and entertainment beyond their device”.
Motio’s EBITDA plus extraordinary items (share based payments and project evaluation fees) is $1.806M and the cash and cash equivalents as at 30 June, 2021 totalled $4,500,946 (2020: 1,644,942). Its Net asset position as at 30 June 2021 was $8,406,641 (2020: $3,264,743).