Verizon Media is Now Yahoo

Adrian J Cotterill, Editor-in-Chief

This week Verizon Media officially became Yahoo. This follows the news back in May that Apollo Global Management had acquired Verizon Media (basically AOL and YAHOO) for USD 5 billion from Verizon Communications Inc..

Yahoo now describes itself as a global media and advertising company connecting people to their passions. With one of the largest online audiences in the world, Yahoo brings people closer to what they love — from finance and commerce, to gaming and news — with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform to amplify businesses and drive more meaningful connections across advertising, search and media.

The statement read that “While our name changes, our commitment to your business does not. As content owners and creators ourselves, we’re uniquely positioned to understand the needs of partners on both ends of the advertising spectrum. Our accurate identity and data solutions help advertisers reach the right audiences at the right moment. We bring innovative tech to help publishers better scale and monetize. And we bring it all together with unified solutions and exceptional service that can grow your business.

Yahoo of course now play in the OOH / DOOH Space and are sponsors of several of our AdTECH: OOH Conferences globally.

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