Michelle Prieb Somaya has joined Kinetic as VP, Global Marketing and Communications.
Kinetic CEO, Keith “Kappy” Kaplan said “Michelle is an outstanding storyteller and an insightful marketer. She’s the perfect person to help us showcase the power of OOH and DOOH and share all the exciting things we have in the pipeline for the year ahead as we help chart new paths forward for this industry.”
Based in New York, Michelle is described as a seasoned leader in marketing communications and data-driven storytelling. We are told that she has dedicated her career to studying consumer behaviour, turning actionable insights into integrated marketing plans that create stronger bonds between brands and consumers.
She has helped some of the world’s largest brands evolve their marketing programs, positioning, and content, and most recently led Corporate Marketing for IAS.