The Advertising Association’s Trust Working Group, chaired by the IPA and ISBA Director Generals, Paul Bainsfair and Phil Smith, will hold a half-day summit for the industry on October 6, 2021 to review the latest research on UK public trust of advertising, the progress on its Trust Action Plan and the next steps for system change in the industry as it tackles the decline of trust in advertising.
[1]The Summit will include new research from UK advertising’s thinktank, Credos as well as feature the Advertising Association’s President Keith Weed and Chair Philippa Brown, plus Advertising Standards Authority CEO Guy Parker, Natwest CMO, Margaret Jobling, Walkers Snacks Marketing Director, Fernando Kahane, Boots VP Marketing Director, Helen Jeremiah and Kantar’s Head of Creative Excellence, Lynne Deason.
The Summit will take place in-person at the Curzon Soho and also be streamed online for attendees wishing to take part in this essential update on the activities of the Trust Working Group, which have continued during the pandemic.