DPAA, the global trade marketing association connecting out-of-home media with the advertising community while moving OOH to digital, has announced even more plans for its activities during New York Digital Signage Week.
Their plans now include an in-person full day Video Everywhere Summit on Tuesday October 12 at Pier 60 at Chelsea Piers, followed by a global broadcast premiere of the event on Thursday October 14 and Friday October 15 from 11am to 2pm.
At the summit, marketing and advertising leaders will address the main Summit themes of Resilience, Reinvention, and Revitalization.
Patrick McLean, CMO, Walgreens
Bess Spaeth, Sr. VP, Global Brand Media & Experiences, American Express
Jackson Jeyanayagam, VP, GM, DTC, The Clorox Company
Deidre Smalls-Landau, U.S. CMO & Global Head of Culture, UM
Spencer Baim, Chief Brand Officer, Vice Media
Shenan Reed, Sr. VP, Head of Media, L’Oreal USA
Richard Guest, VP Marketing & Communications, Burger King
Yin Woon Rani, CEO, MilkPEP
Rob Master, VP Media & Digital Engagement, Unilever
Kerry Flynn, Media Reporter, CNN Business
Mark J. Penn, Chairman & CEO, Stagwell Global
Bob Liodice, CEO, Association of National Advertisers
Geoff Edwards, Executive Creative Director, GALE Partners
Barry Frey, CEO of DPAA told us “We’re excited to see many of our members, brand and agency friends on October 12 at the in-person Summit. This year especially, hearing how today’s leading brands have navigated the past 18 months is akin to a master class. We understand that some may not be able to attend on October 12 and as such we will be having the global broadcast premiere of the event in two parts on October 14 and 15. The broadcast events will include all of the original content plus additional speakers and surprises.”
New York City has also designated the week of the Summit, New York Digital Signage Week, recognizing the DPAA, the week of events and the importance Out of Home advertising plays. “I’m pleased to join with the DPAA in celebrating the 10th New York Digital Signage Week”. As a global capital of media and business, we are delighted to once again host this exciting convention, which brings together leaders from the fields of advertising, marketing, entertainment, technology, and an array of other creative sectors,” said New York City Mayor Bill de Blasio in a mayoral message.
The DPAA Video Everywhere Summit on October 12 is just one of many events being held during New York Digital Signage Week.
Now in its 10th year the week will be the usual heady mix of FREE and PAID for events – conferences, showcases, cocktails, open house, breakfast debates, tours other ad-hoc activities and even a Black Tie Awards Show!