Spectrio Acquires @SixteenNine

Adrian J Cotterill, Editor-in-Chief

Spectrio, one of the nation’s leading providers of comprehensive digital signage solutions, announced that it has acquired Sixteen:Nine, a digital signage blog and podcast produced by industry veteran, David Haynes.

Staisey Divorski, vice president of marketing at Spectrio said “As one of the largest digital signage providers in the U.S., we know the industry is perpetually growing and evolving. Spectrio is proud to support that growth by investing in innovation and the overall enrichment and improvement of the industry. David Haynes’ unique voice has always been at the leading edge in digital signage, and we are excited to bring his knowledge and expertise to the team so we can continue to propel the industry to new heights together.”

Sixteen:Nine has been covering the digital signage industry since 2006, and is well-known for David Haynes’ unique take on news and analysis for an industry audience. Business owners and network managers also follow Sixteen:Nine for in-depth insight, recommendations, and other digital signage commentary.

David Haynes said in the statement that bringing Sixteen:Nine into Spectrio’s group of companies means he’s no longer a one-person show “I have been producing Sixteen:Nine for more than 15 years, and I am still amazed that I could turn my opinion into a thriving business that defined my later-stage career. But I’ve had to juggle a lot of other jobs – like consulting and ghostwriting – to make it really work. I can’t count the number of times companies have contacted me, and asked if I could have someone from my team get back to them. Then I’ve told them, ‘Well, I’m the team.’ Now, I have the support of Spectrio’s leadership team and the company’s broad multimedia capabilities.”

It seems like a weird acquisition, acquiring a single person business, with a guy who is surely set to retire soon but Spectrio was keen to state that the acquisition will allow them to further develop innovative digital solutions for enterprise clients, while contributing to the growth and enrichment of the digital signage industry as a whole. We quote “Through the acquisition, Spectrio will also gain a holistic view of the digital signage landscape, including trends and opportunities that will benefit its clients”.

Both Sixteen:Nine and its companion weekly podcast will continue to look and read as normal, with Dave remaining as its editor and primary writer.

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