Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas, the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO): one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically through the Hivestack SSP, in addition to direct, across Clear Channel Outdoor Americas’s nationwide digital footprint in the U.S. The partnership allows Clear Channel Outdoor Americas to operate PMP buys via the Hivestack SSP and Open Exchange through the Hivestack Ad Exchange.
This partnership comes as marketers continue leaning further into data-led media solutions, including programmatic DOOH, to understand and plan against emerging audience travel patterns and as consumers plan for fall and holiday road and air travels.
Hivestack Founder and CEO, Andreas Soupliotis said “This new alliance represents a landmark change for programmatic DOOH delivery, enabling advertisers to target audiences at unprecedented scale through the Hivestack SSP. Clear Channel Outdoor Americas has an exciting vision for programmatic DOOH and Hivestack is thrilled to be embarking on this journey with them.”
The partnership enables programmatic buying of Clear Channel Outdoor Americas’s unmatched array of premium media across the U.S. This includes Clear Channel Outdoor Americas’s digital billboards and posters, spectaculars, airport media, bus shelters, and commuter rail stations, reaching over 100 million people monthly. Moreover, this enables digital marketers to easily discover, buy and measure CCOA’s media directly alongside other programmatic channels like digital and mobile.
The partnership will enable Clear Channel Outdoor Americas to generate a new stream of programmatic revenue from DOOH buyers that use the Hivestack DSP as well as revenue from buyers that use omni-channel DSPs, integrated with the Hivestack SSP.
Wade Rifkin, SVP, Programmatic, Clear Channel Outdoor Americas said “We’re thrilled to partner with Hivestack and offer even more programmatic solutions to our clients at scale. As programmatic DOOH adoption grows across the U.S. and internationally, we’re excited to work with Hivestack, one of the industry leaders in OOH ad tech, and offer clients a way to drive added reach + impact as a part of their omnichannel plans.”
Hivestack currently activates against 343B monthly impressions globally, enabling marketers to bring their brand to life with the precision of programmatic DOOH.