Mood Media Acquires PlayNetwork

Adrian J Cotterill, Editor-in-Chief

Mood Media, who like to claim that they are the world’s leading in-store media solutions company (driving elevated Customer Experiences blah blah blah), has announced that it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.

PlayNetwork offers in-store and digital curated music, original and managed video programs, content licensing, audio visual systems, digital signage, and consumer insights to over 400 customer brands at more than 100,000 locations in 115 countries.

Malcolm McRoberts, Chief Executive Officer of Mood Media, said, “PlayNetwork’s customer-focused approach and global, blue-chip clientele is a terrific fit with Mood Media’s existing business, and further enhances our efforts to expand our product offerings and technology solutions. We look forward to integrating the PlayNetwork team into the Mood family – continuing to deliver top-tier consumer connection solutions for our customers.”

Paul Hastings LLP served as legal counsel to Mood Media on the transaction. Paul, Weiss, Rifkind, Wharton & Garrison LLP acted as legal counsel and LionTree Advisors served as exclusive financial advisors to Octave Group.

Financial terms of the transaction were not disclosed.

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