Quividi, the pioneer and world’s leading audience & campaign intelligence platform for DOOH & Digital Signage, announces the launch of a new vehicle detection and classification feature to measure, contextualize and optimize DOOH communication in urban environments.
Based on Intel’s OpenVINO, the solution counts, in real-time, the numbers of vehicles passing next to a point of interest and breaks it down by type (car, bus, van, etc.) to generate live traffic and impression data, along with presence time. Vehicles are detected from 200 meters away with a 98% accuracy during daytime and 92% during nighttime. Impression data generated from the vehicle count is calculated based on the official average number of passengers per vehicle in a given market (i.e. 1.9 persons per car, seven persons per bus, etc.).
Olivier Duizabo, President Quividi, told us “Quividi is proud to provide the most comprehensive and accurate solutions to measure consumer engagement with DOOH, now on all types of venues. With the introduction of our new vehicle detection feature, we provide a complete audience measurement suite that powers smart DOOH campaigns outside, inside, and in-store.”
The feature is included into AMP Outdoor, Quividi’s new platform to measure the performance of downtown DOOH assets – e.g. roadside billboards, city kiosks, EV charging stations, shop window screens – with their mix of pedestrians and vehicles audiences. The vehicle detection solution runs simultaneously to Quividi’s existing attention and footfall solutions, while the live audience data is aggregated into a unified web dashboard.
AMP Outdoor is already being used by a selection of Quividi partners across the world.