Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has announced the promotion of Dylan Mabin to Executive Vice President of Operations and Acting President at Geopath, effective immediately following a unanimous vote from the Geopath Board of Directors.
Previously SVP of Product, Mabin has been with the organization since 2008, when Geopath was the Traffic Audit Bureau (TAB). Since then, he has held a variety of roles across the data and insights, research, and product teams. He has been the main architect of the new Geopath Insights and the visionary behind the ongoing evolution to a more granular measurement solution for the OOH Industry.
Dylan will be responsible for overseeing the administration, programs, and strategic plan of the organization. To assist with this effort, the Board of Directors has approved funding for Geopath to work with a globally recognized consultancy with specific experience in helping drive organizational and industry-wide change.
This project will focus on the development of a roadmap for how Geopath can support its members now and in the future as they work to grow the OOH industry to be a highly integrated part of the media mix used by marketers and advertisers.
Founded in 1933, Geopath is the industry standard that powers a smarter OOH marketplace through state-of-the-art audience location measurement, deep insights and innovative market research. The organization is headquartered in New York and governed by a tripartite board composed of advertisers, agencies and media companies spanning the entire United States.