Digital Under Umbrella

Adrian J Cotterill, Editor-in-Chief

Evening Standard

I need to double check with Bill Gerba and David Haynes but I think we all attended a conference last week ( that made no mention of Minority Report!!

BTW there’s a picture of all three of us on stage at the event here

Anyway, we keep seeing these screens in London. I think the industry needs to congratulate itself when digital out of home sits underneath an umbrella in a small street-side newsagents stand!

We just need folks walking around with fluorescent umbrellas, constant rain (err we have that) and we could be in a scene from Ridley Scott’s Blade Runner!

Steve Whitehead, Marketing Director, Comtech M2M Ltd told us exclusively “Glad to hear that you have started seeing our screens on the streets of London, the real clever bit here which may have gone un-noticed is that these are battery powered. Where else would you get power on the streets of London?”

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