Get Some Standards. What They Mean for #OOH

Adrian J Cotterill, Editor-in-Chief

There are plenty of free presentations and panel discussions taking place during New York Digital Signage Week. On the afternoon of Thursday October 14, 2021 Leslie Lee, Vice President Marketing, Vistar Media is chairing a panel discussion entitled ‘Get Some Standards: OpenRTB, Recent & Upcoming Guidelines and What They Mean for OOH’ which will feature: –

  • Ian Dallimore, Vice President of Digital Growth + Programmatic, Lamar
  • Kumi Ebihara, Senior Director, Inventory Partnerships at Yahoo

Leslie told us “The diversity of media formats and unique nature of out-of-home as a public media channel are what make OOH a compelling offering to advertisers. But as the world’s largest omnichannel media buyer platforms incorporate OOH into their programmatic array, our industry needs to address some of the pain points caused by the fragmentation of offerings across media owners. This panel will discuss the recent work by the OAAA, IAB Tech Lab and other working groups to roll out standards around venue taxonomy, exposure methodology for attribution and the OpenRTB technical spec documentation. The group will also discuss the biggest challenges ahead – establishing a system for universal screen IDs, setting latency standards and streamlining creatives”.

The panel discussion will take place during the DSNY Table Top Trade Show and you will need to register for that (don’t worry, it’s free) to gain access.

DSNY is an intimate mini-exhibition space designed to facilitate that all important networking during a trade show and will give AV, LED, Digital Signage, Out of Home and AdTECH professionals the all too rare opportunity for face-to-face meetings with suppliers, customers and friends in a safe, relaxed, non-hurried environment. There you will be able to meet and network with Captivate, DSE, the Digital Signage Federation, Glissner, Navori, Vistar Media, Screenverse, Quividi and more.

Here is the full list of presentations and panel discussions including (this one) during the Thursday afternoon…

  • 14:00 – 14:45 Get Some Standards: OpenRTB, Recent & Upcoming Guidelines and What They Mean for OOH. A panel discussion chaired by Leslie Lee, Vice President Marketing, Vistar Media
  • 15:00 – 15:45 Hidden Forces Driving M&A: Boidman’s 2021 Deal Insights and 2022 Forecast | Mark Boidman, Managing Director, Head of Media & Tech Services – Investment Banking, Solomon Partners
  • 16:00 – 16:45 What’s Next For AdTECH? A panel discussion chaired by David Weinfield, Co-Founder and CEO, Screenverse

Access to DSNY is free and you can register here.

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