Kym Frank has joined Intermx, a leading location data and platform-provider, as the newly-created role of Global Chief Experience Officer (CxO).
In this new role, Kym, a veteran media and market research expert, will solidify Intermx’s brand profile and expand their product footprint into new industry verticals, geographies, and media channels.
Ryan Kinskey, Cofounder of Intermx told us “Kym Frank is an absolute powerhouse. I have had the pleasure of working with Kym over the past six years. She has an unmatched eye for crafting a vision and voice, understanding the power of great data and the nuts and bolts of bringing new products to market. As Intermx has laid a foundation of accessible population insights via the marriage of data science and elegant interfaces, Kym’s in-depth knowledge of media research across all channels is a huge asset to recognizing our full potential. We are excited to have her on the team and look forward to the positive impact she most surely will have at Intermx, both internally and externally”.
Kym brings more than two decades of media and market research expertise to Intermx. Previously, she was the President of Geopath, the non-profit organization that provides the currency for out-of-home advertising, where she led the organization through a full rebrand, launched a new, state-of-the-art measurement system, and tripled the membership. She has also held leadership positions at ZenithOptimedia, FTI Consulting (previously Financial Dynamics), CBS Television Distribution and King World. Frank currently serves as the President of the Market Research Council and won the 2020 Cynopsis ‘Top Women in Media’ award.