Pikasso and @Broadsign Activate #pDOOH in West & North Africa

Adrian J Cotterill, Editor-in-Chief

Pikasso, the pioneer in programmatic Out-Of-Home in the Levant, North & West Africa regions, and Broadsign, have announced the very first programmatic DOOH campaign displayed in Ivory Coast via Displayce, the number one French DSP.

The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, which included a strong retargeting presence on mobile and social media, to take full advantage of the interaction between DOOH and Mobile.

Stuart McMahon, Director Business Development EMEA at Broadsign told us 
“Programmatic DOOH adoption is growing worldwide, paving the way for more impactful campaigns that can reach consumers at multiple touchpoints throughout the day and speak to their experiences in the moment. This campaign is a testament to the power of programmatic DOOH in an omnichannel strategy and marks an exciting milestone for the Ivory Coast market. We’re thrilled to see it run on Pikasso’s network of displays, which was on-boarded to Broadsign Reach earlier this year, and draw new attention to pDOOH in the region.”

Francesca Vincenti, Head of Programmatic at Pikasso said “We are thrilled to have displayed the very first programmatic pDOOH campaign in West Africa, in the Main Malls of Abidjan, the economical Capital of Ivory Coast, and are pleased with our collaboration with major programmatic players such as Broadsign and Displayce. Their trust in Pikasso to implement this campaign and their interest in the Ivory Coast market indicates that the region is open to all innovations with an ability to trade programmatically as a clear step towards the future of advertising buying. We are excited to offer to the West & North African markets all the new possibilities that comes with programmatic buying and look forward to see many more advertisers take advantage of it.”

Pikasso is the number one Out-of-Home advertising company across the Levant (Lebanon, Jordan, Iraq), leader in North Africa (Algeria, Tunisia, Morocco), West Africa (Ivory Coast, Senegal, Mali) and the Caucasus (Armenia). With more than 13,000 advertising faces, 450 digital screens, 73 exclusive concessions, a presence in 434 cities of 10 countries, and 300 highly qualified professionals, Pikasso places quality and innovation at the heart of its development to constantly meet its clients’ needs. The Group operates in all the segments of Out-of-Home: Billboards, Large Formats, Street Furniture, Transport advertising, and Malls.

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