http://www.dailydooh.com/archives/15053 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/15053/comment-page-1#comment-31509 New At-the-Pump Digital Signage in the Works for BP « Electric-Avenue USA Thu, 01 Oct 2009 18:41:08 +0000 http://www.dailydooh.com/?p=15053#comment-31509 [...] A new gas station digital network is in the works.  British Petroleum has signed a contract with Retail Media Company making them BP’s digital signage provider for displays at-the-pump and in c-stores.  Build out will encompass over 1,000 BP locations and programming will include original content in addition to the traditional traffic, weather, and commercials.  With only 2 major players on the digital gas station network scene, GSTV and Outcast (which acquired PumpTop TV a few months ago), this venture bodes to be of enough scale and intriguing content to give the other two a run for their money. Click Here for Article. [...] [...] A new gas station digital network is in the works.  British Petroleum has signed a contract with Retail Media Company making them BP’s digital signage provider for displays at-the-pump and in c-stores.  Build out will encompass over 1,000 BP locations and programming will include original content in addition to the traditional traffic, weather, and commercials.  With only 2 major players on the digital gas station network scene, GSTV and Outcast (which acquired PumpTop TV a few months ago), this venture bodes to be of enough scale and intriguing content to give the other two a run for their money. Click Here for Article. [...]

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