The ads will run on ATMs at Tesco stores, targeting consumers in close proximity to Coffee Nation machines located at those stores. The discount deal will offer consumers a cup of coffee for 99p instead of the usual £1.60 price.
Tom Stazicker, National Account Manager at Coffee Nation told us “We wanted to use a medium that would target customers onsite and drive them to the Coffee Nation machines in-store,”
The campaign will run across 200,000 one-to-one ATM transactions and reminders will also be printed on take away receipts. Ana Stewart, CEO of atmAd told us “Increasingly, brands are making use of proximity-based advertising as a cost-effective way to reach consumers,”
She added “atmAd’s extensive folio of sites and our unrivalled volume of one-to-one transactions meant Coffee Nation were able to offer customers at Tesco stores a timely and relevant discount that’s only a short walk away. This has also enabled Coffee Nation to minimise wastage and maximise impact and conversion,”
atmAd is the market leading advertising solution that enables ATM network owners, such as retail banks to run internal and third party advertising campaigns across their ATM estates.
atmAd runs third party advertising campaigns across 6,000 ATMs, delivering targeted one-to-one brand communication across 45 million transactions every month, that’s more than 1.4 million per day, equating to more than £96m being withdrawn daily, via atmAd transactions. atmAd is seen on cash machines in a variety of locations including high streets, supermarkets, universities and commuter routes and can be targeted regionally, demographically, by proximity and by time of day.
atmAd is the only media proposition which can deliver brand campaigns seamlessly across an aggregated network of bank ATMs. Banking clients including Nationwide Building Society, Alliance & Leicester plc, The Royal Bank of Scotland plc and Tesco Personal Finance.
atmAd runs ad campaigns for a wide variety of advertisers including British Airways, bmibaby, Orange, Nivea, New Look, Nestle, Hewlett Packard and the Central Office of Information.