Coinstar has announced the appointment of advertising executive Chris Pezzello to the position of general manager of the Coinstar adPlanet business.
adPlanet is described as a flexible advertising platform that sits atop Coinstar kiosks in grocery stores across the country. We understand that he will oversee all aspects of the adPlanet business including sales, partnerships, organizational development, and ongoing innovation.
Chris comes to Coinstar with more than 25 years of experience in media and advertising, with the last 16 years in the out of home sector. Most recently, Pezzello was senior vice president for OUTFRONT Media where he drove consistent revenue growth and increased operating profit and EBITDA. Prior to OUTFRONT, he held leadership positions with Intersection, Victor Signs and Titan Outdoor Media. Earlier in his career, Pezzello worked at New York-based agency Lowe and Partners as a television network media buyer, and Comcast Spectacor in advertising sales for the Philadelphia Flyers and 76’ers.