AVI-SPL this week announced the launch of a new business unit namely XTG, Experience Technology Group.
We are told that this is in response to increased demand by the world’s largest companies and organizations for richly designed, immersive, and interactive brand and employee experiences.
Julian Phillips, XTG managing director and senior vice president at AVI-SPL said “The universal and dramatic impact of the pandemic together with the prospect of a hybrid work future is causing every company to re-evaluate their business model and re-imagine their relationships with customers and employees alike. Customer engagement and employee experience are everything. We have to redefine our value in a digilog world, where analog and digital fuse, and that’s what XTG does.”