P&G Ventures #CES2022 Innovation Challenge

Adrian J Cotterill, Editor-in-Chief

P&G Ventures, the early-stage startup studio within Procter & Gamble (NYSE:PG), has announced the call for entries for its next Innovation Challenge.

Entrepreneurs, inventors, and startups who have a technology-enabled fast-moving consumer goods (FMCG) product that improves consumers’ lives will be eligible to submit to the Innovation Challenge until November 22, 2021.

Those who enter have the chance to be one of three finalists who will travel to Las Vegas pitch their idea in person to a panel of expert judges in Eureka Park during #CES2022. One winner will receive USD 10,000 and the opportunity to partner with P&G Ventures to continue developing their product.

The panel of expert judges will include Victor Aguilar, Chief R&D and Innovation Officer for P&G; Guy Persaud, President of New Business, P&G; Saeed Amidi, Founder and CEO, Plug and Play Tech Center; and Sarah Anderson, Founding Partner, Vault Fund.

The finals will be open to CES registered attendees and will take place starting at 9am (PT) on January 6, 2022 in CES’s Eureka Park, the home for start-up companies with breakthrough innovations.

P&G Ventures is particularly interested in FMCG innovations in the spaces of non-toxic home and garden, men’s and women’s active aging, healthy skin, food preservation and waste reduction, daily wellness, go-anywhere clean, helping parents and other new frontiers.

P&G’s Guy Persaud said “The P&G Ventures Innovation Challenge has become a highly anticipated event that celebrates the ingenuity of innovators who are looking to solve consumer problems. We are delighted to bring the Innovation Challenge finals back to the floor of CES, the tech industry’s signature event, and think it’s perfect that the finalists will compete in Eureka Park, home of the most exciting new startups at CES. We are excited to work with CTA to make this year’s Innovation Challenge the biggest one yet.”

For more information about how to enter, including contest rules and regulations click here.

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