All Australians will be prompted to Remember to Remember at 11am this November 11 thanks to RSL Queensland’s national partnership with Australia’s Outdoor Media Association (OMA).
This Remembrance Day, for one minute at 11am, digital Out of Home (OOH) signs, controlled by OMA members, will display the RSL’s message reminding Australians to pause for one minute’s silence to remember those who served and sacrificed in all wars and conflicts.
Adding his voice and influence to the Remember to Remember campaign is Afghanistan veteran and three-time Paralympic gold medalist Curtis McGrath OAM.
Curtis, 33, who lost both legs after stepping on an explosive device while serving in Afghanistan, is working alongside RSL Queensland to shine a light on those who served this country, those who returned home injured or ill and those who still serve the country today.
The OMA and its members have been valued supporters of RSL Queensland’s commemorative campaigns for the past two years, donating more than $6 million in ANZAC Day digital OOH advertising space.
RSL Queensland State President Tony Ferris said “With the generous support of OMA and the wide reach that its digital advertising screens enable, we can ensure that no matter where people are and what they’re doing at 11am on 11 November, they will Remember to Remember. More than a century has passed since the guns fell silent on the Western Front, however the legacy of these Diggers has carried down the past century. It continues to be embodied in those men and women who have served and sacrificed in conflicts right up until the present day. Remembrance Day is a time to pause and remember those who gave their lives in service to their country, those who returned home injured or ill, and those who bravely serve our country today. We can get so caught up in our busy lives and distracted by work that we have begun to forget to pause and reflect on this sacrifice. This year, at the 11th hour of the 11th day of the 11th month, take a moment and Remember to Remember.”
OMA CEO Charmaine Moldrich said “We are proud to support this campaign by spreading awareness for Remembrance Day to commemorate and honour war veterans and soldiers who sacrificed so much so that we can continue to live free lives. This one-minute national takeover is possible thanks to our members’ wide network of digital signs which are perfectly positioned to reach Australians in this moment in time as they go about their daily lives. At 11am on 11 November around seven thousand digital Out of Home signs will broadcast this poignant message of remembrance and prompt people to take a minute, pause and remember, lest we forget”.
Participating OMA members include: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, EiMedia, goa, JCDecaux, JOLT Charge, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Shopper, Think Outdoor, TorchMedia, Total Outdoor Media (TOM), and Val Morgan Outdoor (VMO). Businesses and individuals can pledge their commitment to observing a minute’s silence at 11am by registering here.