DPAA, the global trade marketing association, driving the digitization of out-of-home media and its growing role in the Omnichannel mix, today announced that Veraset has joined the association. Veraset is a leader in the location data space that provides raw and pre-processed population datasets. The data can be used for attribution and measurement across mobile, connected TV, and Out of Home.
Parker Ence, CEO of Veraset said “The out of home channel is one of the fastest growing media sectors, and we think there is a clear opportunity for population movement data to drive deeper understanding of the space. We look forward to being part of the growing DPAA Member Community.”
Veraset offers two key data products designed for data scientists, product teams, and big data analysts. Veraset Movement is a granular anonymized population movement dataset pipeline with hundreds of billions of global anonymized GPS signals collected, cleansed and delivered daily.
Veraset Visits is the company’s proprietary machine learning model merging raw GPS signals with precise polygon points-of-interest to understand footfall traffic, essentially which anonymous device visited what POI when.
OOH companies use Veraset Movement and Visits mobility datasets to understand, analyze, and predict exposure to OOH assets and pre- and post- exposure traffic and retail visitation trends.
DPAA now has members in EMEA, North America, South America, Asia and Australia.