Adrian J Cotterill, Editor-in-Chief
Edison Interactive, an out-of-home content management system for connected screens in golf carts, rental vehicles, hotel rooms and more, has announced a partnership with Atmosphere, a leader in streaming TV for businesses.
Jeremy Ostermiller, CEO and co-founder of Edison Interactive said “Atmosphere offers a new type of video experience, featuring channels that are designed to be enjoyed with or without sound – so golfers can watch without disturbing other players on the course. They are the ideal partner to provide unique, snackable content that will suit different moods and mindsets for customers using Shark Experience.”
With this new integration in place, a curated feed of Atmosphere’s original, audio-optional TV channels will now be available through Shark Experience presented by Verizon, a platform managed by Edison Interactive.
We are told that this ‘venture’ merges visual entertainment with in-person experience by bringing a wealth of content from extreme sports to relaxing nature videos to interactive golf cart screens.
Shark Experience is available at 360+ golf courses and in over 33,000 golf carts in the U.S., providing a customized, interactive solution that enhances the customer experience while simultaneously supporting course management and advertiser opportunities that reach a high-value, hard-to-reach audience.
Leo Resig, CEO and co-founder of Atmosphere said “We are ecstatic to be partnering with Edison Interactive. Atmosphere is designed to elevate the customer experience across every type of business. The content we’ve curated for the Shark Experience platform will enhance any golfer’s experience on the green, unlocking a wealth of engaging content as they move through the course.”
Atmosphere streams an aggregate of more than 250,000 hours of programming per day across 54 channels of both owned and partner content, reaching over 48 million visits every month. Atmosphere retail clients include Westin, Hilton, McDonald’s, and thousands of other businesses of all sizes. Atmosphere provides venues with TV hardware and programming for free, monetizing its content through its proprietary advertising platform and paid subscriptions, allowing venues to run their own ads during programming breaks.
Edison Interactive was founded in 2016 and is headquartered in Denver, Colorado
Follow DailyDOOH