IBC, the world’s most inspiring content and technology event, has confirmed that #IBC2021 will take place on December 3-6 at The RAI in Amsterdam.
The announcement follows a decision at Monday’s IBC Partnership Board meeting to continue with the planned event because it can be delivered safely and create the essential business momentum that the industry needs.
Michael Crimp, Chief Executive of IBC said “As content and technology companies strive to recover from the awful impact of COVID-19, IBC 2021 will be the catalyst that brings the industry together again and enables us all to get back to doing business in person. We have the support of many of the leading technology companies in the market such as Blackmagic Design, Bridge Technologies, EKT, UK Tradefair, Lawo and a full agenda of content and events that will make attending IBC a valuable and rewarding experience. We recognise that attending a live event is not for everyone at this time, and we fully respect individual decisions. We will forge ahead with our IBC Digital offering to ensure that whether onsite in Amsterdam or onscreen at home the industry can come together”.
Putting safety first, #IBC2021 will take place in a ‘protected zone’. A perimeter fence will surround The RAI exhibition centre and all attendees will enter via two check points, at the The Elicium at entrance D and at Hall 5. To access the show, visitors will be required to show their COVID status and answer health screening questions before picking up their badge or entering the show floor. Social distancing of 1.5 metres will be in place whilst queuing for the entry check. Once inside the ‘protected zone’ attendees will be able to move around confidently, knowing they are in a safe place.
Travel to The Netherlands remains the same as before. IBC has published a safety and operational protocol update on its website here [1].