Place Exchange Announces Partnership with Uber OOH

Tristan Cotterill

Uber OOH, who claim to offer the US’s largest mobile OOH advertising network (it has over 2,900 vehicles across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix) is now available through Place Exchange to programmatic buyers across Amobee, MediaMath, Quotient, The Trade Desk, Yahoo DSP and other leading DSPs.

Garrett Spitzer, Product Lead, Uber OOH told us “We’re incredibly excited to be partnering with Place Exchange to open up Uber OOH inventory to a broad array of demand. Our network has grown considerably over the last few years and we look forward to unlocking more opportunities for advertisers to integrate Uber OOH alongside their omnichannel strategies.”

Place Exchange’s ability to activate OOH programmatically through the world’s leading DSPs makes it an optimal partner to extend Uber OOH’s network to advertisers. Place Exchange’s patented technology enables unified planning, buying, optimization, reporting and attribution for OOH with other programmatic channels within the DSP systems programmatic buyers already use. Now, through the Place Exchange platform, advertisers can seamlessly access all Uber OOH inventory via open auction and private marketplace deals to efficiently reach their target audience through this uniquely powerful format.

Nick Bennett, Vice President of Partnerships at Place Exchange said “Uber OOH’s expansive and growing mobility network reaches valuable on-the-go audiences that are in high demand across the top DMAs. We’re excited to add Uber OOH’s inventory to our platform and offer advertisers access to the largest network of mobile OOH media—available in the United States.”

The partnership between Uber OOH and Place Exchange comes as the rideshare industry grows and demand surges among consumers as the pandemic recedes. According to the MarketsandMarkets ‘COVID-19 Impact on Ride Sharing Market’ report, the global ride-hailing market size is projected to grow at a rate of 55.6% from 2020 to 2021. With more passengers taking more rides, cartop advertising—already proven to be highly effective at engaging consumers—stands to gain a significant share of the fast growing Digital OOH market.

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