ClickShare @Barco Alliance Program

Andrew Neale

Barco continues to grow its strong meeting room visualization and collaboration solutions community to no less than 50 meeting room ecosystem players with leading businesses from around the globe.

The ClickShare Alliance Program helps customers to create a seamless hybrid experience in and outside the meeting room, enabling flexible video conferencing powered by the ClickShare portfolio and 331 validated peripherals from alliance partners.

Only one year after its launch, the ClickShare Alliance Program has already built a strong reputation among customers and the industry channel and has become one of the most versatile and agnostic solutions on the market. Barco are accelerating in numbers with a total of 50 alliance partners onboard, and more to be added in the coming months. They’ve recently welcomed new brands like QSC, Sharp, Dell, LG, AVer, Konftel, Shure and Poly.

Lieven Bertier, Segment Marketing Director Workplace at Barco told us “We’re actively exploring new opportunities for our Alliance Program. In addition, we continue to invest in solid, long-lasting key partnerships with major players. Our joint solutions are critical to the hybrid meeting experience customers are looking to invest in upon returning to the office. Together with our partners we can offer them tested, validated and certified solutions for better hybrid meetings”.

Next to camera and audio peripheral vendors, Barco team up with display vendors such as LG, Sharp and Dell, as well as productivity and workplace solution vendors to transform the complete meeting experience and cover the whole hybrid meeting room ecosystem. Their productivity partners will then enhance collaboration even further by adding digital signage, whiteboarding and room scheduling features. Workplace solution partners Salamander Design and Heckler Design also create innovative solutions for furniture, carts and stands.

Sudeep Trivedi, Head of Alliances and Go-to-market at Logitech Video Collaboration stresses the importance of partnerships in the hybrid workplace and said “Our customers are looking for more choices and flexibility as they implement video-first culture for the hybrid workforce. Our partnership with Barco gives customers a flexible, best-of-breed solution combining Logitech’s audio and video products with Barco’s wireless technologies,”

In 2020, Barco realized sales of 770 million euro. They have a global team of 3,300 employees, whose passion for technology is captured in 461 granted patents.

Leave a Reply