New Singapore #OOH @VistarMedia Marketplace

Tristan Cotterill

Vistar Media has announced the launch of full operations in Singapore. Buyers can now use the Vistar demand-side platform (DSP) to plan and purchase digital out-of-home (DOOH) media programmatically, using data-driven audience targeting to run campaigns via open exchange or private marketplace deals.

Leading Vistar’s operations in Singapore is Franck Vidal, who joins the company as Director of Southeast Asia Sales & Partnerships. Vidal brings extensive experience in the out-of-home industry from both the agency and media owner perspective.

Franck has spent the last six years at Havas Group Asia Pacific, where he was Director of Adcity and responsible for location marketing, including DOOH planning, buying, trading and strategy across the region. Prior to Havas, Vidal was Regional Account Director at Kinetic Worldwide, following time as International Cross-Market Supervisor at JCDecaux.

Franck Vidal told us “Singapore is a mature market where DOOH now has a solid market share – and programmatic is the obvious and inevitable evolution of DOOH. It is more agile; more granular; more automated and more measurable. In short, it is in line with online practices. After launching in Singapore, we plan to quickly follow with the rest of the Southeast Asian markets. Vistar’s SSP, Adserver and CMS will help publishers to diversify their businesses, while the Vistar DSP offers advertisers and agencies more tactical and targeted media solutions in the physical world. I am extremely excited to embark on this journey with Vistar Media, and I look forward to Vistar Singapore and Southeast Asia following in North America’s and ANZ’s footsteps!”

The Vistar DSP provides the most sophisticated targeting capabilities available in programmatic out-of-home today. Advertisers in Singapore can leverage Foursquare audiences to reach their target customers, or work with Vistar to define a custom behavioural segment.

Vistar partners with the world’s leading out-of-home companies to bring their inventory into the programmatic marketplace. Inventory in Singapore is available today from Clear Channel Singapore, Captive Media Singapore and JCDecaux Singapore (via VIOOH’s SSP) , with more providers expected to be live in early 2022.

Amanda Woo, Chief Development Officer at Clear Channel Singapore also told us “As a forward-thinking business, we are always onto the next,” said “This year we announced that OutSmart Pro, our programmatic service, introduced a global leading partner Vistar Media that has expanded our DSPs to include Amobee, MediaMath, Vistar Media, Verizon Media and more. This means that brands can now access Clear Channel Singapore’s island-wide digital inventory of 254 screens from Vistar’s DSP, giving advertisers speed, control and intelligence over their campaigns. We look forward to promising growth with Vistar Media.”

Franck will be speaking at the Ministry of New Media’s AdTECH: OOH – Singapore Conference which will take place March 30, 2022 and runs alongside ATS Singapore (March 30-31, 2022).

Registration for AdTECH: OOH – Singapore is already open and can be found here


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