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Samsung and @LVCVA Partner on Digital Experience

This week, the Las Vegas Convention and Visitors Authority (LVCVA), Samsung Electronics America and Samsung SDS America unveiled a state-of-the-art digital experience in the new West Hall at the Las Vegas Convention Center (LVCC).


Brian Yost, chief operating officer for the LVCVA said “Las Vegas remains at the forefront of innovation. We are pleased to partner with Samsung to offer our convention customers cutting-edge technology and exclusive access to unrivaled digital content and branding opportunities.”

Featuring a sleek, open-air design and an abundance of natural light, the atrium of the 1.4 million square-foot expansion of the Convention Center features an immersive and interactive digital signage system designed to deliver a modern and seamless visitor experience and a cutting edge promotional platform for trade show organizers and exhibitors. The 4.0mm Pixel Pitch LED Samsung video wall spans 10,000 square feet, making it the largest digital experience in a convention center in the U.S.

The transformation began in March 2020 when Samsung SDS was awarded the bid to digitally transform the West Hall with Samsung display technology and signage.

Sean Im, CEO, Samsung SDS America told us “We are thrilled to work with LVCVA on this groundbreaking project. This state-of-the-art facility cements LVCC’s position as a top global destination for meetings, events and tradeshows, and now as the unrivaled venue-of-choice delivering a superior digital experience for exhibitors and attendees alike. As economies enter a post-COVID-19 rebuilding phase, this transformation will position LVCC as a modern venue of the future as Las Vegas begins its tourism recovery efforts bringing the destination back to its full strength.”

In keeping with the sleek, contemporary design of the West Hall, Samsung technology not only envelopes the space with the glamour we’ve come to expect from Las Vegas but underpins the drive to improve the visitor experience for years to come.


Harry Patz, SVP and GM, Display Division, Samsung Electronics America said “Samsung has a rich history in Las Vegas with displays featured in hotels throughout the city, and we are proud to be a part of its future thanks to our partnership with the Las Vegas Convention & Visitors Authority. Like so many other industries, the hospitality, convention and events industries are returning to a new normal. We are proud to see our display technology reimagine the way the Las Vegas Convention Center does business.”

At the heart of the LVCC’s cutting-edge signage network are Samsung displays. With installation managed by Design Communications Ltd. (DCL), and a comprehensive content/device control, video wall mapping, mobile design and interactive capabilities from the 22Miles CMS cross-platform, the project sets a new standard for the industry and features hundreds of displays throughout the facility, including:

Samsung’s dynamic signage and 22Miles content management and wayfinding solutions extend to the Convention Center Loop, the new underground transportation system that will whisk convention attendees across the sprawling campus in Tesla vehicles.

The system’s three stations will feature more than 125 square feet of 1.2mm pixel pitch LED signage.