Adrian J Cotterill, Editor-in-Chief
Totem, the London-based event technology company that many in our industry will know is an amalgamation and rebrand of Lock-On Productions and Amigo / Amigo Digital has announced a significant investment from leading international Information Services, Exhibitions and Events Group Informa PLC.
Andrew Mullins, CEO, Informa Connect, told us “Totem has been an important partner over the last 18 months and we’re pleased to be deepening this relationship. We want to keep enhancing our in-person events, adding smart features, technologies and apps that give our customers an even better experience. With Totem, we have a partner that is equally committed to outstanding experiences and bringing new innovation to events.”
Informa, no doubt wanting to reimagine the events landscape during this current period of rapid evolution have taken a stake in Totem, which has an incredibly impressive array of integrated portfolio of digital event solutions.
Alex Hughes, Co-founder, and Christopher Bo Shields, Co-founder, Totem Hybrid Events (shown above, left to right), told us “We are delighted to further our relationship with Informa and welcome them as investors in Totem. Informa’s vision for the future of events aligns closely with our own. We are looking forward to continuing our work with Informa as together we find innovative ways to deliver events with pioneering digital solutions”.
The investment builds on Totem’s existing relationship with Informa Connect, which has seen the launch of ConnectMe, a pure self-serve platform that allows the business to deliver smart events, using Totem’s technology to deploy digital features and apps that amplify and enhance the experience of connecting and learning at its in-person events.
Totem’s brands are: Totem, the hybrid-virtual events platform; Totem Create, the creative technology design agency; Totem OnAir, the virtual events broadcasting service; Totem Action, the video production platform; and Totem Sci+Med, the scientific, medical and pharmaceutical events platform.
Totem launched its events platform in 2020 with the aim of reimagining the events landscape in the wake of COVID-19. It’s described as a self-serve hybrid-virtual events platform that enables the creation of branded events from a 10-person meeting to a 10,000+ attendee event, allowing you to build, run and monitor events using live data and real-time control.
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