Laura Colona Joins @YourOAAA

Russ Curry, Ministry of New Media

Laura Colona has joined the Out of Home Advertising Association of America (OAAA) as Executive Vice President, Commercial Marketing Officer. She will report directly to OAAA President and CEO Anna Bager.

Laura brings her wealth of digital ad industry experience to a newly created role at OAAA where she will focus on providing executive leadership and management of OAAA’s marketing organization, as well as governing and enabling a full scale marketing program designed to demonstrate the unparalleled value of OOH advertising in today’s multi-channel, data-driven world. She will preside over various OAAA member bodies including the CMO Council, CRO Council, Creative Council, Innovations Committee, and others.

Anna Bager, President and CEO, OAAA told us “Laura’s expertise liaising with brands and other buy-side partners will accelerate alignment for their OOH requirements through strategic initiatives that unlock the power of this medium as a transformative intersection that drives consumer engagement”.

She joins the OAAA from MediaMath, where she served as Vice President and Head of Global Marketing. In this role she was responsible for all aspects of the marketing organization and amplifying MediaMath’s industry-wide effort to create a 100 percent accountable, addressable and aligned supply chain through its SOURCE ecosystem. Prior to MediaMath, Colona was the Corporate Marketing Communications Director at Comcast-owned video ad serving platform FreeWheel, where she led the effort to expand awareness of FreeWheel’s technology solutions for TV programmers, cable providers, and digital pure-play companies. During this time, she also oversaw industry initiatives for the FreeWheel Council for Premium Video, driving its leadership positions, research, and advocacy efforts. Her resume also includes valuable trade organization experience, from 2004 through 2007, serving as Director of Marketing Communications at the Direct Marketing Association (DMA), acquired by the Association of National Advertisers (ANA) in 2018, and where she currently serves on the Board of Governors for the International Echo Awards.

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