Quotient (NYSE: QUOT) has announced that it has entered into a partnership with Redbox (Nasdaq: RDBX) that expands its media network. Through this partnership, Quotient’s media network will begin offering advertisers access to approximately 40,000 Redbox kiosks as well as over 2,000 large display screens on the top of select kiosks.
Steven Boal, CEO and Founder at Quotient told us “Redbox is a leader in the entertainment ecosystem and we are thrilled to partner with them. Redbox’s screens can be targeted through Quotient’s DOOH DSP technology using our exclusive purchase data, intent data and location intelligence to reach consumers in contextual environments in the moments that matter.”
The combination of Quotient’s programmatic digital-out-of-home platform technology with Redbox’s expansive kiosk reach with over 400 million estimated weekly retail impressions, gives advertisers new opportunities to serve ads to consumers at grocery and drug stores at a time when purchase intent is very high. In addition, Quotient is able to retarget audiences exposed to any Redbox screen on mobile and in-app display ads. This allows advertisers to engage with consumers on multiple touchpoints throughout their shopping journey.
Galen Smith, CEO, Redbox said “Our collaboration with Quotient brings added value to our retail partners and brands by ensuring relevant and impactful messaging to consumers. We’re excited to take this next step with Quotient, particularly on the heels of our digital video signage rollout on select kiosks”.
Redbox is a leading entertainment company that gives consumers access to a large variety of content across digital and physical media. The company operates a rapidly growing digital streaming service that provides both ad supported (AVOD) and paid movies from Hollywood studios and hundreds of content partners, as well as over 120 channels of free ad supported streaming television (FAST). The Redbox app is available on major entertainment platforms that include Roku devices, connected TVs, gaming platforms, the web as well iOS and Android devices. Redbox also operates its popular kiosks across the US at thousands of retail locations – giving consumers affordable access to the latest in entertainment. The company produces, acquires, and distributes movies through its Redbox Entertainment™ label, providing rights to talent-led films that are distributed across Redbox’s digital and physical services as well as through third-party digital services. Headquartered just outside of Chicago, Redbox has offices in Los Angeles and Seattle.